House Wash Naples — Soft Wash. Stucco, Vinyl, Wood, Siding.
Pressure washing your house strips paint, forces water behind siding, and damages stucco. We use the same soft wash chemistry on house exteriors that we use on roofs — kills algae and mildew at the root without damaging finishes. 5,000+ jobs across Naples, Marco Island, Bonita Springs, Estero, and Fort Myers since 1992. Free on-site quote.
Safe for Stucco & Vinyl
Algae & Mildew Killed
Family Owned Since 1992
House Washing in Naples — Why Soft Wash Beats Pressure Every Time
Exterior Soft Wash
Most “ruined” house exteriors we get called to fix were pressure-washed by someone else. Stripped paint. Forced water behind vinyl siding. Etched stucco. Splintered cedar. Caulk lines blown out around windows. The damage is real — and it’s preventable. Soft wash is the only safe method for cleaning the exterior of a Naples home, and it’s been the right method since the technique became standard in the late ’90s.
A house exterior accumulates two things in this climate: biological growth (mildew, algae, lichen — especially on shaded sides and north-facing walls) and environmental contamination (salt air residue, dust, pollen, exhaust film, and bird droppings). Pressure washing physically blasts those off — along with paint, surface coating, and any caulk it crosses. Soft wash uses chemistry to kill the biological growth at the root and lift the contamination loose, then rinses everything off at low pressure that doesn’t touch the finish. Same end result, no damage.
(1) Paint and finish coatings — high pressure strips paint right off the wall, especially around joints, corners, and aged sections. (2) Vinyl & aluminum siding seals — pressure forces water up under the siding panels, which means moisture trapped behind the wall and accelerated mold growth inside the cavity. (3) Stucco & cementitious finishes — pressure etches the textured surface, opens hairline cracks, and strips the protective sealant. Soft wash avoids all three because the cleaning happens chemically, not mechanically.
We work with all four siding categories common in this market: stucco (the dominant finish on Naples homes — concrete-based, textured, sensitive to pressure but responds well to chemistry), vinyl siding (most newer subdivisions — needs gentle approach to prevent water intrusion behind panels), wood siding (cedar, cypress, painted wood — sensitive to both pressure and over-saturation), and fiber cement and Hardie siding (more durable than vinyl but still pressure-sensitive). Each type gets slightly different chemistry concentration, dwell time, and rinse approach. After 5,000+ exterior cleanings we know what works on what.
A house wash also catches things you’d otherwise miss — spiderwebs in eaves, wasp activity around soffits, gutter exterior staining, garage door grime, and the back-of-house surfaces that never get cleaned because no one walks back there. Most jobs include the full perimeter — front, sides, back, garage doors, soffits, fascia. We’ll tell you during the on-site quote what’s included and what’s optional add-on.
Four Siding Types. Four Approaches.
Method per Surface
Soft wash on every type, but the chemistry concentration, dwell time, and rinse approach changes per siding. Here’s what we do on each.
Stucco
What we see: Mildew streaks (especially north-facing walls), algae in shaded corners, salt-air residue near the coast, dust film accumulated over months.
Our approach: Soft wash chemistry at standard concentration, longer dwell time (stucco’s textured surface holds chemistry well), low-pressure rinse from the bottom up to avoid streaking. Pre-wet landscaping below the wall.
Vinyl Siding
What we see: Mildew streaks running down panels, dirt accumulation in horizontal joints, occasional algae on shaded panels, oxidation chalk on older vinyl.
Our approach: Lower chemistry concentration than stucco (vinyl is sensitive), gentle rinse from top down to follow the lap, careful around panel joints and J-channels to avoid forcing water behind. Pre-treat oxidation with separate chemistry if needed.
Wood Siding (Cedar, Cypress, Painted Wood)
What we see: Mildew bloom on shaded sections, sun bleaching contrast, paint peeling on weather-exposed walls, cedar gray weathering.
Our approach: Lowest chemistry concentration (wood is most sensitive), shortest dwell time, very low rinse pressure. Wood siding doesn’t tolerate over-saturation — we work in sections and let surface dry before moving on. Painted wood gets gentlest treatment.
Fiber Cement & Hardie
What we see: Similar to vinyl — mildew, dirt, algae in shaded sections — but Hardie holds dirt longer because of texture. More durable than vinyl but still pressure-sensitive.
Our approach: Standard soft wash chemistry, moderate dwell, low-pressure rinse. Fiber cement tolerates slightly more rinse pressure than vinyl, less than stucco. Even-coverage approach to avoid finish blotching.
We've been cleaning Naples roofs since 1992. We're not a franchise. We're not a national chain that bought a local name. We're the same Corcoran family operation that started here three decades ago — same number, same standard, same crew. There isn't a tile profile, paver pattern, or stain type in this market we haven't seen. That experience matters because the wrong chemistry damages tile. The wrong pressure strips finishes. We know what works on what — because we've done it 5,000 times. Soft wash uses chemistry, not pressure, to kill the algae and lichen at the root. That's why our cleans last. Pressure washing roofs is faster but ruins them — voids warranties, displaces granules, lifts tiles. We do it the right way, every time.
Why Naples Has Trusted Us Since 1992
34 Years. Same Family.
5,000+ Naples Roofs
Soft Wash, Done Right
I've cleaned roofs in Naples since before HOAs cared about black streaks. Back then we used pressure washers because that's all there was. Now we soft wash because that's what works without damaging tile. 34 years in the same business teaches you the difference. Same family. Same number. Same standard since 1992.
The House Wash Process
Same Sequence Every Job
Standard sequence on every house wash. Adjustments per siding type but the order is consistent.
1. Walk-Around & Plan
Identify siding type, locate any damaged sections that need extra care, note shaded walls (extra biological growth), check landscaping that needs protection, locate exterior outlets and AC units to avoid.
2. Pre-Wet Landscaping
Saturate all plants, grass, and shrubs around the perimeter with fresh water before any chemistry comes off the house. Re-wet during the job. Same approach as roof cleaning — protects landscaping from runoff.
3. Apply Soft Wash Chemistry
Sodium hypochlorite at the right concentration for the siding type, applied via low-pressure pump. Bottom-up application to avoid drip streaks. Work in sections that can be rinsed before the chemistry dries.
4. Dwell Time
Chemistry sits on the surface 5-15 minutes (varies by siding and contamination level). Long enough to kill algae and mildew at the root, short enough to not damage paint or stucco. Watch the surface and time per section.
5. Low-Pressure Rinse
Top-down rinse at low pressure — just enough to remove dead organisms and chemistry residue. Never high pressure on a house. Even coverage to avoid streaking. Final rinse to landscaping below.
6. Final Walk-Through
Walk all four elevations with you to spot-check before leaving. Touch up any missed sections. Confirm landscaping looks fine. Most jobs done same day; full result settles in 2-3 days as final residue weathers off.
Tell us siding type if you know it (stucco, vinyl, wood, Hardie), approximate house size, and any specific concerns — heavy mildew side, peeling paint, hard-to-reach areas. On-site quote same business day.
Get a House Wash Quote
"House had green algae crawling up the stucco on the shaded side. 321 soft washed the whole exterior. House looks like we just painted it. Took half a day." "Selling our home and the realtor said the exterior needed help. 321 came out, washed the entire house and pavers in one trip. House sold the next weekend. Coincidence? Maybe." "Wood deck was filthy. Other companies wanted to pressure wash it which would have torn it up. 321 used soft wash, brought it back without damaging the wood. They knew what they were doing."
What Naples Says About Our House Wash Work
House Washing FAQ
Naples · Soft Wash Exterior
Tell us what you need cleaned. Jonathan or one of the crew comes out, walks the property, and gives you a real number — same business day. No franchise call center. No high-pressure pitch. Just a fair price from the family that's been doing this in Naples since 1992.
Same Family Since 1992. Same Standard Today.